#48 Growth, fundraising, shutting down, and lessons learned: Perfekto's story with Jan
Learn about the story and lessons learned by Jan Heinvirta, one of the co-founders of Perfekto, the startup that delivered imperfect fruits and vegetables to its customers' homes through a subscription model and ceased operations this 2023.
In conversation with
Jan Heinvirta
Original recording. Written overview in English.
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Open in YouTubeLearn about the story and lessons learned by Jan Heinvirta, one of the co-founders of Perfekto, the startup that delivered imperfect fruits and vegetables to its customers' homes through a subscription model and ceased operations this 2023.
In this episode, Jan shared something that is rarely discussed but often happens in the world of entrepreneurship: shutting down a company. In this very special, profound, and emotional episode, Jan shared how the decision-making process unfolded and led them to shut down their company, despite having gone through Y Combinator, raised funding, and reached nearly US $1M in ARR. Listen to our conversation with Jan, where we talk specifically about:
- Perfekto's peak
- The validation process
- How we got into Y Combinator
- Why did we shut down Perfekto?
- How we told the team and investors about the shutdown
- Lessons learned and successes along the way
- How I came out of depression after shutting down
- His current role at Platanus Ventures
About Perfekto:
We are changing the food system in LATAM with the goal of reducing food waste in the region.
About Platanus Ventures:
A technology startup accelerator and venture capital fund focused on supporting early-stage technology companies with high growth potential. We are a spin-off of Platanus, a software factory that builds applications using the latest open-source web technologies.
