#58 Mi Empeño: How to Find PMF Without a Product
Rodrigo Ayala, founder of miempeño.com, shares his experience as an entrepreneur in the financial and technology sectors.
In conversation with
Rodrigo Ayala
Mi Empeño
Visit guest websiteOriginal recording. Written overview in English.
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Open in YouTubeIn this episode, Rodrigo Ayala, founder of miempeño.com, shares his experience as an entrepreneur in the financial and technology sectors. From the origins of his company, which aims to improve the terms of pawn loans, to its evolution and growth during the pandemic. Rodrigo details the marketing strategies he used to validate his product, the importance of logistics, and the partner model for scaling his business. He also reflects on the use of technology and his vision for future international expansion, as well as lessons learned along his entrepreneurial journey.
Key topics discussed:
- How we validated
- How we found PMF
- Building a technology company
- Mi Empeño's expansion and vision
- Selling a company to Oxxo
- Opportunities in informal markets
