#59 Kuentro: I Grew My Startup by Going Viral on TikTok

In this new episode of the Startuplinks podcast, we celebrate our fourth anniversary with Julio Pazos, cofounder of Kuentro. Julio told us how Kuentro has evolved, about its challenges, and about the strategic pivots they made to keep growing organically.

One of the highlights of the conversation was Julio’s decision to leave traditional fundraising behind and focus on creating viral content on TikTok and Instagram. This strategy not only attracted millions of views, but also generated a steady stream of users for Kuentro. We also discuss how they have begun collaborating with companies to create engaging content that helps them recruit talent, thereby establishing a sustainable business model.

Key topics covered in the episode:

• About Kuentro and its evolution.
• Using TikTok and Instagram to attract users.
• Collaborations with companies: Co-creating content to recruit talent.
• Monetization through YouTube: Plans to generate revenue through video content.
• Challenges in the startup ecosystem: Reflections on seeking investment.
• The importance of short-form video: How viral videos have transformed their strategy.
• Employer branding: Working with companies to improve their image and attract candidates.
• Adapting to the market: Responding to the changing needs of the labor market.
• Experience in the Amazon Web Services accelerator