#28 The challenge of raising a Pre-Seed round for e-commerce | Ksellers

We discuss the unique challenges of innovating and raising capital in e-commerce with Matías Ortuzar of Ksellers. Investment in fintech companies in LATAM is slowing down, but there is always room for value propositions born from specific needs. In this episode, we discuss:

• The importance of knowing how to sell and being your startup’s salesperson
• A couple of ideas that are underserved in LATAM e-commerce
• Localization is a good thing if you understand a few key points

Key topics

Recommendations for founders

• Ask your friends for feedback before starting a startup.
• Before taking on debt, validate your lending model.
• Join an accelerator to help you understand the ecosystem.
• Carefully profile VCs according to your stage.

‍Important e-commerce metrics to keep an eye on

• Sales
• Marketing cost. A healthy ratio is around 10% to 15% of sales.
• Logistics cost