#27 Pre-Seed $1.3M for Cuéntame and its crusade for mental health

Connecting the dots from one perspective makes perfect sense when the problem you’re now solving has come knocking at your door many times and in different ways. In this episode, we talk about:

• The most useful tools for raising capital.
• The most comprehensive description of a smart investment through investor selection.
• The importance of the founding team and the momentum behind it.

Key topics

8 recommendations for raising capital:

1. Our customers told us what sets us apart
2. Raise investment first from angels and then from funds
3. Have your lead investor help you bring in other investors
4. Prepare the data room with the whole team and update it regularly
5. Prepare your team to speak with investors, too
6. In your current round: Include VC funds that can follow on in your next round
7. Have quality lawyers
8. Tell the company's story through the data room, not the deck

Book recommendations: 

• Breaking the Habit of Being Yourself by Joe Dispenza
• Amp It Up by Frank Slootman
• The Great CEO Within by Matt Mochary

What is Cuéntame? 

Cuéntame is a startup that supports the mental health of employees at companies across Latin America.

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