UIN closes US$2 million seed round to accelerate its regional expansion
UIN closes a US$2 million seed round to accelerate its regional expansion and strengthen the development of its Behavior OS.
UIN closed a US$2 million seed round, a new milestone for the company, which aims to build behavior infrastructure at a global scale from Latin America. The investment will enable it to accelerate its regional expansion, strengthen its team, and continue developing its Behavior OS.
The company works with businesses seeking to increase user engagement, usage, and retention, including telecommunications companies, banks, fintechs, digital wallets, and retail companies.
UIN aims to scale its behavior infrastructure
With the new investment, UIN aims to accelerate the development and evolution of its platform Behavior OS, as well as expand its technological capabilities and strengthen the team behind its development.
The company’s offering addresses a challenge shared across industries: getting users to return, use services more often, and stay on platforms.
According to UIN, this next phase will focus on entering more markets, developing more products, adopting technology, and expanding the team.
“We’re building a new way to understand and activate user behavior from Latin America.”
Presence in four Latin American markets
UIN currently works with companies in Argentina, Mexico, Peru, and Ecuador.
The new round will enable the company to accelerate its regional expansion and move toward operating in more markets, while continuing its commitment to developing global-scale behavior infrastructure from Latin America.
The company says its offering is designed for businesses across different sectors that share the need to drive greater user engagement and repeat usage.
EWA Capital led the round
The US$2 million seed round was led by EWA Capital, with participation from funds across different markets.
Investors who participated include Driven VC, which has a presence in the United States and Chile; B Venture Capital (BVC) of Brazil; adn.vc, GAIN | Guadalajara Angel Investor Network and New Ventures, from Mexico.
Angel investors and organizations also participated, including Angel Hub Ventures, FERTER, LAN Accelerator, Sirius Software, Ignacio Juan Nuñez, and Santiago Siri.
With this funding, UIN begins a new phase focused on expanding its regional presence, strengthening its team, and continuing to develop its Behavior OS.
“USD 2 million to take behavior-building to the next level. And this is just the beginning.”
