Sharpi raises US$4 million to scale its AI-powered sales platform

Sharpi, a Brazilian startup that automates B2B sales through WhatsApp conversations, raised US$4 million in a Seed round to accelerate customer-base growth, expand its team, and develop a new generation of autonomous artificial intelligence (AI) sales agents.

Sharpi secures new funding to support its growth

The round was led by NXTP and ONEVC, with participation from Clocktower Ventures and MAYA Capital.

This is Sharpi's second funding round, following the company's US$1.2 million pre-Seed round last year, led by MAYA Capital and also backed by investors including André Street of Stone; Mariano Gomide and Geraldo Thomaz of VTEX; Guilherme Bonifácio of iFood; and Hypersphere, a fund created by the founders of Hyperplane.

According to Kim Rawicz, Sharpi's founder and CEO, the new investment follows significant growth in the company's customer base. In recent months, the startup grew from approximately six active customers to more than 20.

The immediate priority is to strengthen the team and product to support this expansion.

“Through the end of this year, our main focus is delivery,” Rawicz said. “A lot of customers came on board, and the small team focused on the product for those who were already part of the customer base.”

Over the next six months, the company plans to significantly expand its engineering team. Sharpi also expects to hire in sales and operations.

A new generation of autonomous AI agents

Some of the new funding will go toward developing a new generation of autonomous artificial intelligence agents.

The goal is for these agents to independently manage different parts of the sales process, including demand generation, order processing, and customer reactivation.

Sharpi's current platform already automates day-to-day tasks for sales representatives, though it still functions primarily as a copilot that requires human validation.

The company now aims to move toward a model in which AI can autonomously take on more of these processes.

From food service to B2B technology

Sharpi was formally founded in 2023 by Kim Rawicz and Alexandre Philippi, who serves as CTO.

Before entering the technology sector, Rawicz, aged 24, had built businesses in the food industry. A culinary arts graduate, he previously ran a brownie distributor and managed a pastry shop.

His transition into technology stemmed from an interest in making a greater impact in less time.

Sharpi initially focused on restaurants, where it developed low-code back-office solutions. However, the model did not work because restaurants mainly made purchases through WhatsApp rather than traditional systems.

After several pivots, the company turned its attention to industries and distributors and launched its first successful product: a sales copilot designed to reduce the operational burden on sales representatives.

That was when Rawicz met engineer Alexandre Philippi, who later took responsibility for the company's technology.

How Sharpi automates B2B sales

Sharpi developed a conversational sales platform for distributors and manufacturers selling fast-moving consumer goods at relatively low price points.

Its customers include Mantiqueira Brasil, Bold Snacks, Bidfood, Rio Quality, Disdal, Nilo Tozzo, and Cayena.

The platform connects to each sales representative's WhatsApp and processes orders and quotes received via text, audio, images, or files. It then automatically transfers this information to management systems such as SAP, Totvs, and Sankhya.

According to the company, this can reduce order processing time from as long as eight hours to approximately 30 minutes.

In addition to automating operational processes, the platform can proactively recommend products, run manufacturers' campaigns, reactivate inactive customers, and send automatic follow-ups.

These features address tasks that usually depend on greater discipline from sales representatives and that also have a direct impact on revenue.

Sharpi also offers a management layer that helps companies understand sales activity scattered across WhatsApp, email, and spreadsheets.

The platform can identify why a sale was lost or determine which orders could not be completed because of inventory shortages.

Technology to empower sales representatives

Despite its focus on automation, Sharpi does not position its technology as a replacement for salespeople.

“That's far from what we want. We believe in empowering salespeople,” Rawicz said.

The founder pointed to the performance gap that can exist within the same sales organization, where one representative may sell R$400,000 per month while another reaches R$50,000.

According to Rawicz, Sharpi's goal is to use technology to narrow that gap and enable more sales representatives to reach higher levels of performance without sacrificing the human interaction, personalization, and relationships that remain important in B2B sales.

The company has already processed more than R$2 billion in transactions and has contracted annual recurring revenue (ARR) of US$720,000.

Its goal is to reach US$8 million in ARR by the end of 2027.

WhatsApp integration as a differentiator

According to Rawicz, one of Sharpi's key differentiators is its direct integration with WhatsApp.

The founder argues that most CRMs and sales-force tools are passive and require representatives to manually update information.

Sharpi, by contrast, automates some of the salespeople's workload and can proactively generate sales opportunities.

The company's focus on distributors with telesales teams and recurring low-ticket sales is another differentiating element of its offering.

According to Rawicz, there is currently no other tool on the market designed specifically for this type of customer.

With its new US$4 million Seed round, Sharpi is now focused on expanding its team, further developing its product, and moving toward increasingly autonomous AI-powered sales processes.