Pooshlo raises US$500.000 to boost its AI-powered influencer marketing platform
Uruguayan startup Pooshlo secured an angel round of US$500.000 and is preparing to expand into the United States.
Uruguayan startup Pooshlo secured an angel investment round of US$500.000 and is preparing to begin its international expansion. The company, founded less than a year ago in Punta del Este, aims to transform influencer marketing through artificial intelligence technology.
The investment was led by Draper House Club, which decided to back the young company from Silicon Valley. The fund is also planning to double its investment in a new pre-seed round that the startup plans to open in April.
A platform aiming to transform influencer marketing
Pooshlo is developing an artificial intelligence-powered platform designed to change how influencer marketing is measured and monetized.
Its model focuses on monetizing real interactions, such as comments, likes and conversations, in a traceable and measurable way. This approach aims to offer clearer, more transparent metrics, similar to those used by digital advertising platforms such as Google and Meta in their ad systems.
A fintech approach to professionalizing the sector
The startup aims to position itself as a fintech player in the influencer ecosystem, with the goal of professionalizing a sector that has historically operated through agreements that are difficult to measure and lack transparency.
The project is backed by Nelson Mendiburu, founding partner of CPA Ferrere, while the company is led by its CEO, Andy Israel.
According to Israel, the next stage will be key to consolidating the company's international expansion.
“The next stage will be key to consolidating our international expansion,” the company's CEO said.
Product launch and international expansion
Pooshlo plans to launch its product in the coming weeks, hoping to quickly attract influencers and brands looking for more reliable metrics to measure the impact of their campaigns.
The first step in its growth strategy will be entering the United States, from where it will seek to expand into Latin America and, at a later stage, Europe.
