Laboro opens its first “Concept Store” in Mexico City to revolutionize the renovations industry

Mexico City, 6 of March 2025 — Laboro, the B2B2C platform specializing in home improvement and renovation services, celebrated the opening of its first “Concept Store” in Mexico City with the PROPTECH CDMX event. The gathering brought together more than 40 partners, entrepreneurs, designers, architects, corporations, investors, and other members of the proptech ecosystem for an afternoon of immersion and networking.

During the event, attendees had the opportunity to experience firsthand Laboro’s innovative approach to helping individuals and businesses remodel their spaces. The immersive experience included the use of virtual reality (VR) headsets, allowing participants to visualize remodeling projects in a virtual environment before they were implemented.

“With the opening of this immersive room, we want to democratize the architecture, design, and engineering behind a renovation for as many people as possible, at record-low cost and in record time”, commented Daniel Ricchiuti Ovalles, Laboro’s Founder and CEO. “Laboro’s mission is to make it easier for home improvement companies to expand their services without the complexities of developing new infrastructure”, he added.

The event also served as a platform to strengthen Mexico’s proptech community, fostering connections and collaborations among the sector’s various players. Among those in attendance were some of the strategic partners that have supported Laboro’s growth, including representatives from IKEA Mexico (Jaap Doornbos, Karen Perla Rivera Jácome, Rodrigo Lopez Machuca) and New Ventures Capital (Cynthia Castro Velázquez). 

The opening of this first “Concept Store” marks a milestone in Laboro’s expansion in the Mexican market, reaffirming its position as a leader in home improvement and renovation solutions.

For more information about Laboro and its services, visit www.laboro.com.mx.