Humand raises US$66 in Series A to expand its HR tech in Brazil, the U.S. and Asia

Humand secured US$66 in a Series A funding round, strengthening its position in the global HR tech market and accelerating its expansion in Brazil, the United States and Asia.

Although the deal represents one of the most significant recent Series A rounds in the Latin American tech ecosystem, it is not the largest on record in the region. That record belongs to Mexican fintech Plata, which raised US$160 in a Series A round in 2025, considered the largest of its kind in Latin America to date.

The round was led by Kaszek Ventures, founded by Hernán Kazah and Nicolás Szekasy, and Goodwater Capital. The company also attracted participation from Newtopia VC, led by Mariano Mayer and Sacha Spitz, as well as Y Combinator.

Individual investors joining the cap table include Arash Ferdowsi, Sebastián Mejía and Rajat Suri. Marcos Galperin, MercadoLibre co-founder and the company's current chairman, also invested in the startup.

An HR tech company focused on frontline workers

Founded by Argentine entrepreneurs Nicolás Benenzon and Gerónimo Maspero, both under 30 years old, Humand operates in the HR tech segment with a clear focus: offering management and recruitment tools tailored to frontline, or “deskless,” workers.

According to a 2020 study by Emergence Capital, nearly 80% of the global workforce fits this profile: employees who do not work at desks or corporate offices and lack access to corporate email and computers.

Humand reports serving more than 1,6 million users in 51 countries. In Brazil, where the company began operations about a year and a half ago, it already has 150.000 users. Its client roster in the country includes companies such as Dia, Oxxo, MRV, Magazine Luiza and Ogilvy.

Brazil emerges as a strategic market

The new capital injection will strengthen Humand's operations in Brazil, which is emerging as a priority market for the company.

“We see a significant growth opportunity in the Brazilian market because of its size, economic importance and strong demand for solutions that connect frontline workers,” said Nicolás Benenzon, Humand's CEO, in an interview with Bloomberg Línea.

The company's strategy includes expanding its local presence, building a partner ecosystem in Brazil and strengthening its direct sales team for corporate accounts. Humand projects revenue growth of 174% in Brazil this year, though it did not disclose absolute figures.

In terms of headcount, the team in Brazil will grow from 20 professionals to 50 by December. Globally, Humand currently has 420 employees.

“If we achieve this level of growth, Brazil could become our largest market,” said Leandro Oliveira, director for EMEA and Brazil.

How Humand's platform works

Humand initially entered the Brazilian market through corporate internal communications. The platform works like a private social network with an interface similar to Instagram, lowering the technological barrier for workers in sectors such as logistics, manufacturing, healthcare and hospitality, where employees often lack corporate email accounts or company devices.

From that initial entry point, the company expanded its offering to include other HR features, including an employee portal and tools for talent development and organizational culture. In total, the HR tech company offers 20 modules, ranging from chat and vacation management to goals and OKRs, attendance tracking and internal announcements.

Today, Humand's main sales pitch in Brazil goes beyond communications: consolidating systems.

“Frontline workers who don't have a company phone end up using their own device,” Oliveira explained. “When companies don't understand that reality, employees have to uninstall one app to install another, competing for memory space with personal photos. That doesn't make sense.”

Humand's solution is to centralize the employee experience on a single platform built around three pillars: internal communications, an employee portal integrated with traditional HR ERP systems, and talent development.

Its business model has helped the startup attract large corporations. About 70% of its clients have up to 20.000 employees, while the remaining 30% are companies with more than 20.000 workers. Although its initial traction in Brazil came from the middle market—companies with up to 3.000 employees—after the Series A, the focus will be on expanding its presence among large enterprises.

AI agents and global expansion

With the new funding, Humand plans to accelerate its international growth in the United States and Asia. At the same time, it aims to advance the development of AI agents designed to automate employee onboarding processes.

One initiative in development involves evolving Sammy AI, its current AI tool, into a more advanced agent capable of using a company's historical data to respond more efficiently to employee requests.