Delfi, the AI Influencer Startup, Creates More Than 100 Influencers in LATAM in 2025
More than 100 AI-created influencers are already active in LATAM. Delfi offers brands virtual characters that create 24/7 content with their own voice and style.
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Delfi, the generative content startup for fashion, is launching a turnkey service that lets any brand have—or acquire—its own virtual influencer. More than 100 active AI Influencers are already in Latin America, including Isidora Valdez in Mexico City (@isidora_valdez_oficial).
Brands are publishing more than ever, yet still feel they’re falling behind: production costs are rising, talent doesn’t scale, schedules get derailed, and maintaining a consistent tone across 5–6 platforms is a daily battle.
DELFI AI Influencers tackles this bottleneck with digital characters that produce 24/7 content, engage with audiences, maintain the brand’s tone, and learn from every interaction.
“We want LATAM brands to produce world-class content without friction. With AI Influencers, we bring storytelling, aesthetics, and performance together in a single continuous workflow,” says Eze D’Amico, CEO and co-founder of DELFI.
What is an AI Influencer?
A full-service offering to create (custom-made) or acquire (turnkey) a virtual influencer that’s operational from day one. It can have its own accounts or be integrated into the company’s social media.
Each influencer has a visual identity, voice, values, posting routine, and scripts tailored to each country, as well as protocols for engaging via DMs and comments.
DELFI currently operates around 100 AI Influencers in the region, with archetypes ranging from fashion and lifestyle to music and art. One example is Isidora Valdez, a digital creator based in Mexico City who shares art, music, and fashion while chatting with her community.
How do AI-created influencers work?
- Brand blueprint: Discovering the brand’s tone, boundaries, audiences, visual style, and “no-gos.” The archetype, purpose, and reference boards are defined.
- Design and training: Generating the look and feel (face, fit, style), preferred voices, and poses; multimodal calibration using the brand’s own content to ensure consistency.
- Launch: Creating or integrating accounts, developing voice guidelines and an editorial calendar, and launching the first content series (feed posts, stories, Reels/Shorts, collaborative UGC).
- Ongoing operations: Posts, replies, and live streams; social listening; A/B tests of creative assets; weekly adjustments to prompts and storytelling for each market.
- Measurement and business: Reach and engagement KPIs. Clear reports, actionable insights, and character development.
Service options
- Owned social accounts: An influencer designed exclusively for the brand, with its own social media accounts.
- Co-star: The character joins the brand’s existing social media accounts as a host or permanent ambassador.
- Turnkey (DELFI catalog): Acquire one of the more than 100 AI Influencers already in operation and launch campaigns right away.
A closer look at an AI Influencer: Isidora Valdez, Mexico City
An illustrator, musician, and art lover, Isidora shares outfits, playlists, and sketches, explores the city, chats with her audience, and collaborates with other accounts. Her identity is curated for lifestyle and fashion, with a feed that feels organic and approachable. Find her on Instagram at @isidora_valdez_oficial
Create your AI Influencer
Get your digital ambassador to post, engage, and sell for your brand from day one. Find out how our AI Influencerswork, choose from 100+ ready-made characters or create one to your specifications, and book a demo at delfiplus.com. Get started now, leave your details, and let’s schedule a meeting to launch your AI Influencer and start generating results this week.
About DELFI
DELFI is an “Argentine” startup (Delaware C-Corp) founded in 2024 by Eze D’Amico (CEO), Fede Vidueiro (CTO), and Rafa Bronenberg (COO). Its platform turns fashion catalogs into on-brand photos, videos, and SEO content in hours, using multimodal AI that improves with every client. The founding team has worked together for 12 years, with a track record serving enterprise clients across the region. Website https://delfiplus.com/
