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Pre-seedVetted

Propel Foods.

Women-led foodtech: plant-based proteins for Mexican food — pastor, bistec, chorizo & more. B Corp certified.

Delegación Cuajimalpa de Morelos, Mexicopropelfoods.mxFounded 2022

About this startup

What we're building

Propel Foods is a women-led Mexican foodtech building plant-based proteins made for Mexican food. Our frozen, ready-to-cook line — Pastor, Bistec, Chorizo, Pollo Deshebrado, Birria and Carne Molida — delivers the taste and texture of real meat, winning blind taste tests while staying clean-label and high in protein and fiber.

Founded in 2022 in Mexico City, we produce in our own plant and sell through three channels:

  • Foodservice (B2B): Google, Sodexo, La Otilia and others
  • Retail (B2B2C): Justo, Súper Naturista, Vegan Label, Tiendas UNAM
  • Direct-to-consumer: e-commerce plus Rappi and Uber Eats

Certified B Corp, V-Label and gluten-free. Backed by ProVeg Incubator, CATAL1.5°T and Sustainable Food Ventures; alumni of MassChallenge, POSiBLE Televisa and Hult Prize; featured in Forbes México.

We’re raising in Q1 2027 to scale brand positioning and enter national supermarket chains.

B2BB2CB2B2CFemale co-founderFoodtechClimatechWellnessRetail

Team

Founders & leadership

AS

ANA SOFIA HILLMAN

Founder

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