Postdata.

POSTDATA grew out of a problem we repeatedly faced while running our own marketing agency: clients needed a credible link between marketing investment and business outcomes. Before building the platform, we developed more than 300 planning scenarios in spreadsheets, then tested and refined our approach through real client work. That foundation gives us both domain knowledge and an existing distribution channel through agencies. We are starting in Latin America, with a broader ambition to make rigorous marketing planning accessible to businesses globally. Our next step is to connect planning with ongoing performance data and AI-driven recommendations, helping teams move from periodic forecasts to continuous decision-making. We bring complementary founder skills, paying customers, and a clear understanding of the workflow we want to improve.