Minimal is an AI chat widget that turns websites into assistants that answer visitors,
About this startup
Minimal turns any business website into an AI assistant that answers visitors in real time. A company adds one line of code (or installs our Webflow or Wix app) and Minimal crawls the site, extracting its content, brand colors, logo and tone, so the widget is configured and on-brand in minutes, with no manual training. Answers are grounded in the company's own content to reduce made-up claims. When a visitor shows intent (pricing, contact, case studies, a demo), Minimal opens a matching content panel or a lead form inside the chat and sends the lead to the company's tools. Owners get a dashboard with every conversation, plus detected intent, sentiment, engagement and daily summaries, revealing what prospects ask and where the site falls short. The value: static sites become 24/7 sales and support channels that convert more visitors into qualified leads.
Team
Pablo Wolfus
Founder
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