The first trust-first nutrition platform. Ultra-clean, science-backed, powerful brand built in LatAm for the world.
About this startup
Absolute Six® is building the first trust-first nutrition platform, starting in Latin America and built for the world.
The sports nutrition industry has a trust problem: consumers increasingly demand clean, science-backed nutrition, yet much of the supplement industry still competes on marketing claims, influencers, flavors, and price — with opaque ingredients, "fairy dust" dosages, and insufficient transparency around quality and heavy metals.
We're building a next-generation nutrition system that integrates ultra-clean, independently verified formulations, clinically meaningful dosages, radical ingredient transparency, and breakthrough, more sustainable nutrition technologies into a powerful consumer brand for a new generation. We launch with protein and creatine — combining an animal-free/plant-based foundation with emerging technologies, including Solein®, across four segments: Men's Performance, Women's Wellness, Plant-Based Nutrition, and Longevity — then expand across performance, wellness, preventive health, and healthy aging.
Our science is guided by Kantha Shelke, Ph.D., CFS, Senior Lecturer at Johns Hopkins University, and our mentor through the Nutrition Capital Network (NCN), which selected Absolute Six® as 1 of only 12 companies globally to present at SupplySide West in Las Vegas.
We're starting deliberately in Mexico — building repeat-purchase economics and brand leadership — before expanding across Latin America and into the U.S. The opportunity is significant: ~US$1.4B in protein across Latin America, ~US$500M in Mexico alone, and ~US$2B in sports nutrition regionally.
Absolute Six® is a Delaware C-Corp, structured from inception for institutional investment and international scale.
Team
Rich Duarte
Founder & CEO
About the Founder: Rich Duarte has spent 15+ years building across global CPG and consumer businesses in the U.S., Mexico, France, and Brazil. At 26, he expatriated to the U.S. to join the North American leadership team of a US$250M CPG company; he subsequently founded a consulting firm where he led 120+ growth and transformation projects for 50+ companies, and built and exited a three-location consumer food franchise. He also developed his own intellectual property around leadership and human potential through Leaders 2050, a podcast and online leadership academy distributed across 64 countries, and has spoken at nearly 80 conferences across the Americas. He has also been immersed in fitness and performance nutrition since age 15, giving him a deep personal connection to the category we are building.
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