Business models: B2B, B2C, B2B2C, B2G, and P2P
Business models are how a startup monetizes its product or service. The following models are typically found: B2B, B2C, B2B2C, B2G, and P2P.
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What business models are there?
Business models are how a startup monetizes its product or service. The following models are typically found:
- B2B (Business to Business): A company that sells to other companies.
- B2C (Business to Consumer): A company that sells to the end consumer.
- B2B2C (Business to Business to Consumer): A company that sells to the end consumer through an intermediary company
- B2G (Business to Government): A company that sells to the government
- P2P (Peer to peer) or C2C: A company designed to facilitate transactions between 2 individual users. Usually a marketplace model.


