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Glossary

Business models: B2B, B2C, B2B2C, B2G, and P2P

Business models are how a startup monetizes its product or service. The following models are typically found: B2B, B2C, B2B2C, B2G, and P2P.

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Business models: B2B, B2C, B2B2C, B2G, and P2P

What business models are there?

Business models are how a startup monetizes its product or service. The following models are typically found:

  • B2B (Business to Business): A company that sells to other companies.
  • B2C (Business to Consumer): A company that sells to the end consumer.
  • B2B2C (Business to Business to Consumer): A company that sells to the end consumer through an intermediary company 
  • B2G (Business to Government): A company that sells to the government ‍
  • P2P (Peer to peer) or C2C: A company designed to facilitate transactions between 2 individual users. Usually a marketplace model.
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